Boots on the ground

A Gunnedah podiatrist sees no reason why her company’s premium gumboots can’t get traction in overseas markets, citing her experience in Australia over the past five years. “Miners will pay a premium for a boot when safety is valued,” Penny Crawford says.

The small business she founded on a farm in country New South Wales has made impressive ground considering the age and size of various market incumbents. And the fact that she is asking miners to pay overs for traditionally disposable rubber boots on the basis of better overall health and safety results.